"Where fashion becomes human, women become empowered. Our natural state is our greatest, let's embrace who we are”We pride ourselves in working with those who share our vision of Human Fashion - prioritising the importance of empowerment throughout production to purchase.Empowering Production and DesignsOur first collection was produced by a handful of employees at a small scale clothing factory in Bangladesh. We are very proud to have worked with a factory that empowers their employees by providing a fair living wage, fair working hours, opportunities for bonuses, family care and a high standard working environment.
“Fashion fades, style is eternal” - Yves Saint Laurent
Ararose pieces are designed with a conscious decision to step away from the high turn over of the fashion movement. We empower our customers with the choice of investing in quality wardrobe staples rather than the forever changing fast paced trends. Classic designs produced on a small scale reduces the intense pressure on workers to quickly produce items on mass that will shortly be considered last season.
We create timeless, high quality pieces to increase the longevity of your fashion choices, making it a fantastic addition to your wardrobe now and in years to come. Classic cuts and shapes, beautiful fabrics and traditional colours and prints to make it easy to mix and match with your current style whilst remaining timeless alongside passing trends.
We’ve recently launched our Conscious Outlet as our way of having wonderful sales without compromising our values against the high turnover of fast fashion. You will find discounted garments that either have a discreet production flaw or have been worn in photoshoots, that are perfectly wearable. This is part of our support towards the slow fashion movement - not to negatively impact the environment by throwing away beautiful clothing for being less than perfect whilst providing our customers with wonderful pieces at affordable prices. Visit our Conscious Outlet regularly to see new items uploaded.
Empowering YouWhilst we are all aware of the popularity of social media, research shows that many experience feelings of insecurity and anxiety as a result of viewing images online. Many admit that the pressure of wanting to fit in and to ‘be perfect’ has magnified with the growth of social media. It is our mission to empower women to remember how amazing they are right now, without having to change a thing.We aim to create a community of women who celebrate self confidence, chose their own definition beauty, support and encourage women to be powerful and wonderful by staying true to themselves. Check out our striking Society and Divine Feminine slogan t-shirts aimed to promote conversation about remembering that true beauty shines from within.
“Beauty begins the moment you decide to be yourself” - Coco Chanel
One of the ways we promote an online community of women being their natural, greatest selves is through our Ararose Interviews . Our interviews are created as a space to show authenticity behind beautiful photos online. We interview our Ararose models who share thoughts on empowerment, personal inspirational stories and messages they’d like to share with other women.We regularly update our Instagram feed @_ararose where we feature inspirational women of recent and modern history who have achieved and overcome adversity. We enjoy posting positive quotes and photos of our models celebrating their natural body and beauty, wearing little/no make up. We love to promote the importance of remaining natural and honest online, and feeling wonderful about it.When you purchase with Ararose you will receive a Mirror Message accompanying your order. On this mirror message is an affirmation which we hope you will find loving, thought provoking and inspiring. Place this message by your mirror to read as often as possible; or spread the love and pass it on to a loved one, friend or stranger.